Objective

This course aims to equip students with basic diamond product knowledge, communication skills when advising customers on selection of diamond products and learn how to handle and care diamond products. At the end of the course, students should be able to handle sales and enquiries by customers regarding diamond products at a jewellery retail shop.

Target Audience

This course aims to provide people already working or wishing to enter the retail industry with the skills and knowledge required to provide advice on diamond products.

It is suitable for fresh entrants to the retail industry and full-time/part-time retail staff.

Course Outline

This course consists of three parts:

a) Diamond Product Knowledge

Students will learn about the 4Cs of diamond grading, terminologies regarding diamond products, types of diamond simulants, how to identify and differentiate diamond and simulants, the factors that affect the value of diamond and how to interpret product labels, diamond certificates and reports.

b) Selection of Diamond Products

Students will learn the various communication skills and how to apply them in real-life situations. They will also learn how to establish customers' requirements on diamond products, how to select diamond products that match customers' requirements, the different ways of presenting the products safely and securely to customers, how to highlight and explain diamond products features and benefits and how to address typical customers' enquires.

c) Handling and Care of Diamond Products

Students will learn about the consequences of not handling diamond products properly, how to address the typical problems faced by customers, cleaning techniques for diamond products including using cleaning equipment such as ultrasound. They will also have practices on advising customer on handling and care of diamond products, demonstrating cleaning techniques and explaining the types of after-sales services offered by the store.

Certification

A "Certificate of Performance" will be issued, jointly by Singapore Polytechnic and Far East Gemological Institue and one WDA's Statement of Attainment in Provide Advice on Diamond Products.